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Forever Against Animal Testing

LET’S BAN ANIMAL TESTING WORLDWIDE

We want to ban animal testing in cosmetic products and ingredients forever everywhere in the world. Together, let’s take a stand to achieve this.

We were the first global beauty brand to fight against animal testing in cosmetics. Over the last three decades, we’ve worked with our campaign partner Cruelty Free International and our collective efforts helped lead to a European Union ban in 2013. But that isn’t enough.

Animals continue to be used in testing and we want to end this practice everywhere and forever.

Come in-store now to help by signing our petition!